Review status
Two representative samples
Two samples are present. Keep them representative of the messages the client will actually send.
Length and distinct wording
Each sample should be 20-1024 characters and distinct from the other sample, campaign description, and message flow.
Brand identification
Each sample identifies the brand users should recognize.
Use-case alignment
Promotional samples should look promotional, transactional samples should look like service or account updates, and mixed campaigns should include one of each.
Variable placeholders
Use square brackets for variable content, such as [First Name], [Date], [Time], [Order Number], or [Link].
Opt-out language
Include opt-out language in at least one sample. HELP or a support contact can also reduce reviewer ambiguity.
Links and phone numbers
If messages include links or phone numbers, sample messages should show them and the campaign's embedded-link or embedded-phone selection should match.
Restricted or high-risk content
No obvious restricted-content terms were detected in these samples.