TCR Error 30914: brand identity mismatch.

What it means

This rejection usually means the reviewer cannot reconcile the registered sender identity with the website, campaign copy, or sample-message brand.

• Current A2P Desk status: usually eligible for correction and resubmission.
• A2P Desk provides preflight workflow and evidence support only. This content is not legal advice and does not guarantee carrier, TCR, Twilio, HighLevel, or provider approval.

Common causes

• The website brand, DBA, and registered business name do not clearly connect.
• Sample messages use a different sender name than the campaign registration.
• A sole-proprietor registration uses content that appears to represent another business.

What to fix before resubmitting

• Align registered name, DBA, website footer, privacy policy, terms, and sample sender name.
• Add visible DBA context to the website if the public brand differs from the legal name.
• Use human review for sole-proprietor identity issues because A2P Desk cannot verify legal registration data.

How A2P Desk helps

• Compare website brand and campaign brand before export.
• Capture identity notes in the submission pack for agency review.
• Keep 30914 findings lifecycle-aware so accepted-risk decisions require a reason.

Source-backed references

• highlevel: HighLevel A2P campaign rejection reasons and required fixes (2026-05-27)
• twilio: Twilio required business information for A2P 10DLC (2026-05-24)